Our readers count on us for empirical evidence about what is happening in the world. When other organizations claim that issue x is hurting candidate y, or that controversy is raging on a particular topic, they come to us to find out if it's true.
Our Gallup Daily tracking metrics are especially useful because we survey every day, before and after every single event in the news. Check out these recent reports from our Gallup Daily tracking:
- Rick Santorum surges 14-points in support among Republicans nationwide, from 16% to 30%, in the days after winning Colorado, Minnesota, and Missouri on Feb. 7.
- U.S. Economic Confidence surges to its highest level in a year, in the week after the U.S. government reported another downtick in the U.S. unemployment rate.
- Catholics' approval of Obama hardly budges during the headline-news making battle over whether religiously-affiliated organizations should have to pay for contraception as part of their employees’ health plans.
These trends showcase the power of surveying Americans every single night. We can scientifically measure within days whether a candidate gets a bounce from primary contests, the extent to which Americans react to an economic report, and whether every day Americans are as charged up about a particular issue as the media are.