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Thursday, May 10, 2012

Women, and Catholics, and Postgrads! Oh My!

The 2012 U.S. presidential election is looking to be a tight race so far. This means that certain key groups will likely decide whether President Barack Obama will win a second term or if Mitt Romney will take his place.

By surveying voters every day about their preferences for president and how likely they are to vote, Gallup is able to aggregate thousands of interviews together and look at the views of many different subgroups -- discerning which ones may matter the most and tracking their views over time. So, if you're following the blue and red road to the White House, you'll be excited to learn you can now download data on 47 specific voter subgroups on Gallup.com. Gallup will update the presidential preferences and voting certainty of each of these groups weekly, based on three-week rolling averages. We will post new data each Tuesday at 1:00 p.m. ET here -- http://www.gallup.com/poll/154577/Election-2012-Weekly-Demographic-Data.aspx.

Specific groups include:
  • Gender
  • Age
  • Region
  • Race
  • Education
  • Income level
  • Party ID
  • Ideology
  • Religion
  • Marital status
  • Religiosity
  • And more...
And, in early summer 2012, Gallup will provide an even more robust and interactive way for you to explore subgroup data and a whole lot more, so stay tuned to The Queue for more exciting election announcements.

2 comments:

Anonymous said...
May 23, 2012 at 11:31 AM  

On the polling of non-white vs whites.... are you polling Asian Americans? These folks are ususally well educated, have a fantastic work ethic, strong family values and feel betrayed and insulted about Illegal Immigrants and any discussion of Amnesty since most of them waited "in line" for years to obtain legal resident statusn then to become citizens.

Lymari Morales said...
July 3, 2012 at 4:20 PM  

Yes, we poll all Americans, including Asian Americans. As with other smaller minority groups, we do not reach enough of them on a weekly basis to include them in this file, but we will report on them periodically.

Here are two recent articles that include Asian Americans:

http://www.gallup.com/poll/154568/Tight-Race-Obama-Romney-Core-Support-Groups.aspx

http://www.gallup.com/poll/148361/Religion-Party-Strongly-Linked-Among-Whites-Not-Blacks.aspx

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