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Tuesday, November 27, 2012

Track U.S. Holiday Spending Daily With Gallup

U.S. consumer spending will be a hot topic for the next few weeks as retailers try to hit their holiday revenue targets and economy watchers use holiday spending as a gauge of the nation's economic momentum.

Gallup found spending during Thanksgiving week down compared with last year, including over the Black Friday weekend. But spending was up the week prior compared with that week one year ago, and our Cyber Monday and Cyber-Monday week's numbers are not in yet. So, at this point, it's difficult to tell to what extent consumers will be willing to spend this holiday season.

While some organizations track spending by monitoring revenue, store visitors, and e-tailer traffic, Gallup does so by asking consumers to report back, asking the following question:

We'd like you to think about your spending yesterday, not counting the purchase of a home, motor vehicle, or your normal household bills. How much money did you spend or charge yesterday on all other types of purchases you may have made, such as at a store, restaurant, gas station,online, or elsewhere?

The result is a real-time indicator of what Americans tell us they spent on a given day on discretionary purchases. As such, our metric will include basic day-to-day spending as well as gifts.

We report daily, weekly, monthly and quarterly averages, all of which are available for export dating back to January 2008.

Throughout the holiday season, this metric will provide a continuous gauge of how holiday season spending compares to spending earlier in the year and during prior years' holiday seasons.

Gallup will report on any noteworthy shifts in these numbers. To get each new story as soon as it is published, sign up to receive Gallup news alerts and choose "Economy" or "Spending."

In the meantime, read about what Americans tell us about their Christmas spending plans.

Monday, November 5, 2012

Gallup's Final Pre-Election Survey

President Barack Obama and Republican challenger Mitt Romney are within one percentage point of each other in Gallup's final pre-election survey of likely voters, with Romney holding 49% of the vote, and Obama 48%.

Read more in Gallup's final pre-election analysis including:

  • Voting preferences by subgroup
  • Approval ratings of President Obama, overall and on key issues
  • Gallup's read on early voting
  • Favorability and character ratings of both candidates
  • Key measures in historical context
Read more on Gallup's Election 2012 page.

Gallup to Post Final Election Analysis This Afternoon

Gallup will publish the results of its final pre-election poll this afternoon on, including the preferences of likely voters and other key voting groups, views on the candidates, approval of President Obama in general and on key issues, and more.

To receive the story as soon as it is published, register for Gallup news alerts and sign up for "All Gallup Headlines" or "Election 2012."  Also, be sure to stay with for reaction to the election and Americans' hopes and priorities for the next four years and beyond.

Thursday, November 1, 2012

Status of Gallup Daily Tracking of Non-Election Metrics

Gallup, as of Wednesday, Oct. 31, has resumed measuring and reporting of its key daily economic and wellbeing metrics.  Averages posted to the home page on Thursday, Nov. 1, reflect rolling averages excluding Oct. 29 and Oct. 30, the two days that Gallup did not poll because of the effects of superstorm Sandy on the East Coast.

Gallup will resume daily tracking of President Barack Obama’s job approval rating on Monday, Nov. 5, and will post the first post-storm three-day rolling average on Thursday, Nov. 8.

Gallup plans to resume interviewing on election issues Thursday, Nov. 1 through Sunday, Nov. 4, to provide a final pre-election estimate of the presidential race along with attitudes about the candidates and election issues, while continuing to assess the impact of superstorm Sandy on these political measures. Gallup will also measure and report President Obama’s job approval rating from this one-time survey. Read more from Gallup Editor-in-Chief Frank Newport here.

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