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Friday, January 17, 2014

Baby Boomers: Looking at the Largest Generation

By Art Swift, Managing Editor, Gallup.com

There has never been a generation in the U.S. like the baby boomers. Those born after World War II, between the years 1946 and 1964, through their sheer demographic size have redefined the world throughout a period of incredible economic and technological expansion. Next week on Gallup.com, we will explore multiple facets of this largest generation including:
  • How many baby boomers are reluctant to retire, especially those who are engaged at work or financially struggling
  • Why baby boomers are often distrustful of banks, despite making up the largest share of banking customers in the country
  • How baby boomers do not maximize their strengths to do what they do best at work, especially compared with other generations
  • The state of baby boomers’ political leanings and motivations
Join us next week for these stories, as we examine a generation unlike any other in history to date.
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